Europe’s subscription cat litter brand.

Founder-owned. Direct-to-consumer. Six markets. One bag per cat per month, delivered.

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250,000+cats served
0 → 6European markets in under three years
4.6/57,000+ Trustpilot reviews
100%subscription — no one-off sales
€0outside capital — bootstrapped, profitable since 2024
40+people across Europe and Asia
4languages — every market runs in its own
2024founded in Lyon, France

The product

The Pacha bag, front and back, with a bowl of silica crystals
One bag fills the tray for a full month.
Pacha crystals in the tray, showing amber, red and blue-green colour spots
  • Amber — typical
  • Red — more acidic urine
  • Blue-green — more alkaline urine
Pacha is not a veterinary diagnostic tool. A colour change is a reason to talk to your vet, not a diagnosis.

Most cat litter hasn’t changed in decades. Pacha re-engineered it around one unit: one bag, one cat, one month.

Built for subscription

A full month of litter in one lightweight bag — no clumping, no daily scooping, one change a month, about 45 seconds of care a day. The consumption unit is the delivery unit: demand is predictable by design.

Visibly different

Premium silica crystals absorb moisture and lock in odours for up to a month — and change colour in response to urine pH, an early, visible cue for owners.

Retention earned, not locked

Subscribers can cancel online at any time. Retention comes from the product working — backed by batch-level quality control in-house, at the factory and in every warehouse.

Our markets

The operating system

Pacha is AI-native. The systems that produce its creative, localise six markets, steer media spend and answer its customers are built in-house — and commanded by senior operators. Judgment stays human; execution is systematised.

That is how a team of 40+ across Europe and Asia — led by operators with eight years in European e-commerce — took Pacha from zero to six markets in under three years.

Creative engine

Industrial-scale creative production and testing, native to each market.

Localisation

Every market runs in its own language, with full local compliance.

Subscription technology

Purpose-built subscription, billing and retention infrastructure.

Data-led operations

Pricing, spend and expansion decisions made on first-party data, daily.

Thomas Cazenave-Vergez — Founder.

Milestones

  1. 2026

    Austria becomes the sixth market.

  2. 2026

    Dedicated stores open for the UK, Switzerland and the Netherlands.

  3. 2025

    Germany opens with its own store.

  4. 2024

    Pacha launches in France and the Benelux.

Corporate, retail & partnerships

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